Creating Trust Through Your eCommerce Website

Creating Trust Through Your eCommerce Website

October 5, 2017

Ensuring you are as safe as possible when shopping online is a challenge every savvy shopper is faced with.

eCommerce website

One of the main and significantly prominent obstacles in eCommerce is reliability. Customers may question how reliable is your marketplace? In order to gain the loyalty of customers, you must first gain their trust. Although in the virtual world it may be tricky to tell between trustworthy platforms and fraudulent or fake websites, people are becoming more and more alert in terms of knowing what makes a website safe as well as secure to use. Read through our tips below to help make your eCommerce website more reliable and trustworthy in order for your potential customers to be fearless and to keep them coming back.

Professional & Attractive Content

Professional & Attractive Content

First and foremost, you have to make sure your website has enough information about your company, its products and services. Incomplete and incorrect information leads to customer dissatisfaction and a poor customer experience. First impressions count when selling online, in a marketplace, a product or service listing will only be as good as its photos. High quality and professional images are not only the best way to convince your customers to click the buy button, but also showcase that your products are genuine. On the other hand, a fully developed contact us page for customers and your website visitors to easily contact you plays a crucial part in showing that you are a “real” company. On the same note, a fully developed customer services section, including a section for how your website works, about, and FAQs are also as important. A good about page is indeed one great way to instill trust in new visitors curious about your site. Presenting all the relevant information and the more complete the information you provide, the more confident an online shopper would be buying one of your products.

Show that your Website is Verified and Secured

Show that your Website is Verified and Secured

Two key security concerns that are faced by online shoppers when communicating and making payments online are:
– Are they browsing on a credible or a fraudulent website
– Is the personal information they provide online when signing up on a website or when making a payment is kept private and safe from fraudsters?

Any website that asks for credit card details for online payments, date of birth, e-mail address, etc. must assure its customers of its legitimacy and security. In order to guarantee secure online transactions and prove the authenticity of your website, a Secure Sockets Layer (SSL) certificate i.e. a digital endorsement of the identity of your website must be obtained. A padlock icon and a URL that begins with “https” tell your customers that your website is SSL secured. This can be displayed in the form of a trust badge in the footer of your online store. The SSL certificate secures online transactions and users instantly would know that they can provide sensitive information because it is clear that the website is safe and secure to use.

Make Sure Your Website is Always Up-To-Date

Make Sure Your Website is Always Up-To-Date

An eCommerce website needs to be updated regularly; be it for new products, content, or when an item is out of stock or sold. It is necessary to keep products information and your website content updated, consistent and fresh to avoid misleading any potential customers who may otherwise not feel inclined to return to it.

Proofread

Proofread

Let’s be honest, grammatical and spelling errors not only make your business look unprofessional, but also negatively influence your website credibility. A bad start for establishing trust! In this sense, any content, including that for your website or social media channels must go through multiple layers of marketing teams, copywriting, proofreading, and so on to avoid spelling errors and poor grammar.

Be Active on Social Media

Be Active on Social Media

Another simple way to promote trust online is utilizing social media platforms. Showing that other people use and trust your website is a very important element in building trust with your customers. A website’s social presence determines how active they are with their community and shows that they are an active business. Engaging with your audience whether by responding to a tweet on Twitter, or replying to a comment on Facebook reassures your current and potential customers and dispels any doubts.

Make it Easy for Customers to Contact you

Make it Easy for Customers to Contact you

Being responsive is absolutely critical in establishing trust in your business and website. Customers expect that they should be able to reach you whenever they please – whether it’s through a contact form, live chat, social media, or even by phone. Including several ways of contacting you not only proves that your site is a trustworthy eCommerce, but also makes it easier for customers to reach out to you, growing customer trust, value and satisfaction. Remember that one of the principal things that customers must see the minute they land on your homepage or landing page is how they can contact you.

The Bottom Line

The tips above cover some of the significant factors that influence your website credibility. Security breaches negatively impact customers’ shopping habits and diminishes customers’ trust. Website performance, reliability, and security play a vital role on how your eCommerce site impacts sales and customer satisfaction. All in all, the more reliable and trustworthy your page is the maximum the number of purchase orders you will receive.

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