Convenience by means of being able to purchase items and services whenever a customer wants to is certainly one of the main and evident benefits of online shopping which has become increasingly popular in the last few years. According to asurvey conducted by UPS in 2016, the percentage of shoppers who make their purchases online has been increasing year on year to as high as 51% compared to 2015 and 2014 where the results were 48% and 47% respectively.
Unlike traditional stores, customers can access online stores from their computer and even their mobile phones and tablets. It is in fact now much easier for people to browse and shop online through their mobile phones as several e-shopping platforms have enabled this option. The same survey also revealed that 44% of smartphone users made purchases through their portable devices.
The advantages and benefits of online shopping over traditional or in-store shopping are endless. As stated earlier, convenience almost always tops the list of benefits.Online marketplaces are available all the time and give us the opportunity to shop 24/7.
More and more people are considering it because of the convenience and the time it saves. Additionally, this is a huge benefit for people who are elderly or disabled.
Another key advantage is the aptitude to avoid crowds that we all intensely dislike when we are shopping. Crowded shopping malls tend to force us to do a rushed shopping for the most part let alone long waiting lines and shortage of available parking spots. All of these problems can be evaded when you shop online.
In a similar vein, online stores offer discount coupons, cheapbargains, better prices and limited-time offers which are exclusively available online. The logic behind this is the fact that products are sold to the consumer directly without middleman being involved, hence better savings.
Additionally, several global E-commerce platforms sell genuine branded products online; this allows shoppers to have access to the most up-to-date trends, brands and products without having to travel overseas.
Browsing and comparing products and their prices is so much easier through online platforms which also enable us to share information and reviews with other shoppers who have firsthand experience with a product or retailer.
E-commerce is a business that is on the rise today and the internet’s huge potential has made it easier for organizations to reach out to people. Online shopping is trouble-free, fast and indeed enjoyable. Although technically speaking it is a general preference, surveys show a significant and constant increase in online shopping and online sales.