The growing popularity of social networking sites led many companies today to the adoption of social media marketing strategies to expand their business reach.
While many may impeccably accuse social media sites of addicting us to distraction, they are on the contrary one of the best ways to stay informed of what’s happening throughout the world whether for personal or professional purposes. The top most common social media platforms including Facebook, Twitter, and Instagram are now becoming an increasingly fundamental part of any business’s marketing strategy not only to grow the brand, but also gain valuable insights and reach customers accordingly.
If you are questioning how social media can promote your business, look no further, we’ve covered some of the key benefits below:
Boost Your Brand Presence Reach
Social media sites simply put enable you to target and reach your customers easily and efficiently. The platforms are used daily by billions of people worldwide, thus chances are your company or service will be exposed in an instant! Being ranked as one of the best social media channels for business marketing and the top most popular site, Facebook has around 1.37 billion daily active users (June 2017).
It provides an astonishing medium for your business to connect with your prospective clients globally. From an advertising perspective, it is in fact the easiest to manage and allows for the best potential targeting. No matter what size your business is or what industry it belongs to, having a strong online presence is definitely a crucial component of your marketing strategy.
Your brand is the first thing customers notice about your business and brand awareness arises when customers begin to recognize who you are simply by coming into contact with your company logo, slogan, etc. This awareness helps increase traffic to your website (we’ll discuss this point further below) as clients get exposure to your brand name.
Tip: the more followers share your posts, the more you’d notice an increase in brand awareness.
Increase Website Traffic
A key goal of a social media strategy is driving website traffic which is important to all sites, especially if you’re selling online. Using social media networking sites to drive visitors or customers to your landing pages can be an excellent lead generator for your company. Shareaholic, a content marketing hub, revealed that social media is now the #1 driver of all website referral traffic. According to the data released, the major social network sites drove 31.24% of overall traffic to sites in December 2014.
Interestingly, the same report shows that Facebook drives a quarter of overall traffic; web traffic from the most popular social media platform Facebook is unquestionably booming! Look no further and make sure Facebook is where your time and resources are spent if you’re seeking to flourish your business and enhance your website traffic. Social media has an absolute advantage of multiplying traffic to your website, so utilize it!
Improve Search Engine Rankings
Website traffic is directly correlated to search engine rankings; and as matter of fact traffic perks up SEO and solidly affects Google rankings. Not only social media would plainly aid in directing people and perhaps potential customers to your website, but the more social media shares you receive, the higher your search ranking will be. This implies that if every person who follows SalikoMall.com on Facebook shares this post, it’s more likely to rank higher in Google’s search engine results page for searches of “social media for business marketing”. To put it in a nutshell, the more social media shares you get, the more likely your search ranking will be high. Being a business that is active on social media networking sites adds to your online legitimacy and trustworthiness which enhances your search engines ranking.
Because who doesn’t love to save money? Social media marketing is at the outset the most cost-efficient element of an advertising strategy. Creating a profile is for the most part free for all the well-known social networking platforms and this is one of the biggest advantages of social media for business marketing. You can, however invest in paid promotions if you wish to expand your reach – they are relatively low-priced in comparison with other marketing devices. Being cost-effective overall is such a huge plus; for you will see a greater return on investment and get to maintain more of your marketing and perhaps business expenses budget.
Connect and Build Relationships
Plain and simple: networking, getting to know your audiences and building relationships online through social media is easier than ever! Networking is extremely significant when building up your clientele.
Potential and returning clients can easily reach out to you through social media in so many ways. When your customers recognize and at the same time acknowledge you for example about a great job you did, their contacts will see your name and from that you may possibly gain a new lead for your business.
On the same note, social media lets you connect and interact with your audience and other companies in your industry simply through likes, shares, comments and of course personal messages. To put this in a better way, you can efficiently reach your audience on a more casual note i.e. share posts about your company with a human touch.
When it comes to cost-efficient marketing tools to reach your target audience, social media is the answer. It isn’t a bad thing after all; well, at least it keeps our world connected. Each of the benefits described above play a different role in your marketing and advertising strategies. If you’re not on board yet, hopefully the above list convinced you. Social media is evidently growing as a proven marketing strategy and you must make it a priority.
How has social media benefited your business marketing? Let us know in the comments below or Tweet at us!